Nike & Kim Kardashian Announce Launch of NikeSKIMS
Kim Kardashian’s shapewear brand SKIMS and Nike are shaking up the fitness and activewear industry with the launch of NikeSKIMS.
Combining Nike’s expertise in sports science with SKIMS’ commitment to inclusivity and fit, the new line will feature training apparel, footwear, and accessories, all tailored to the needs of women athletes. The brand will offer extended sizing, making premium-quality activewear accessible to all women. Additionally, Nike’s cutting-edge research from the Nike Sport Research Lab will shape product innovation, ensuring that every piece meets the highest standards of performance and comfort.
“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” says Jens Grede, co-founder and CEO of SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
NikeSKIMS isn’t just about activewear, it’s about empowering women everywhere to move with confidence, embrace their individuality, and redefine their relationship with fitness and fashion. NikeSKIMS builds on Nike’s mission to elevate women in sports by providing high-performance apparel and footwear that inspire confidence and ambition. With innovative designs like the A’One and Sabrina 2, the brand empowers women and girls to pursue their goals with style and functionality.
“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, co-founder and Chief Creative Officer of SKIMS. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
NikeSKIMS will launch its first collection this spring on nike.com/NikeSKIMS and at select retailers. In the meantime, stay tuned to Modern Notoriety for updates.